Key Opinion Leader (KOL) Workshop Download

Successful Cooperation with External Experts

Developed for Medical Science Liaison Professionals (MSLs)
and Medical Advisors in the Healthcare Industry


Friday, 18 November in Bonn, Germany Download

Key Opinion Leader (KOL) Workshop (Deutsch) Download

Rat, Ideen und Tipps auf www.umbachpartner.com Effektive Kommunikation: Successfully Marketing Clinical Trial Results Erfolgreich als Medical Advisor Verbaler und visueller Ausdruck: Erfolgreich im Pharma-Marketing Dr. Guenter Umbach Kontakt
 

Working With Thought Leaders to Deliver Business Results

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"You trained us with very helpful material and insights"
R. B., International Senior Medical Science Liaison Manager

Background

There are good reasons to work with key opinion leaders: Doctors trust each other more than they trust pharma companies. External experts add credibility to your communication - always provided you have the evidence from clinical trials.

Identifying and engaging experts and key opinion leaders is essential to the success of new therapeutic principles in the healtcare market.

It is of vital importance to select the appropriate internal people and the right key opinion leaders. This requires a certain mindset as well as structures and processes. Companies must also adopt a culture of transparent collaboration with KOLs.

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Why This Workshop?

Experienced medical science liaison professionals (MSLs), medical advisors and other industry professionals cooperating with key opinion leaders are of pivotal importance in realizing the full medical and commercial value of prescription drugs. This workshop offers you the advice, knowledge and insight that can help you update and enhance your expertise and thus become more valuable to your company.

Impact and Comments: Testimonials from previous pharma workshops Download

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Items to Consider For Your KOL Strategy

Here are some questions to ask when developing a KOL strategy:
  • Why are KOLs important to you?
  • What would the ideal situation look like?
  • What are the benefits for the KOLs?
  • How do you ensure compliance aspects?
  • Which software or database will you use?
  • How will you define and measure success?

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Your Benefits

You will update your expertise and strengthen your skills to
  • Adhere to compliance aspects and legal regulations
  • Identify and approach candidates
  • Start a mutually beneficial professional relationship
  • Develop human rapport with external experts
  • Nurture and maintain fruitful relationships
  • Engage naturally with key opinion leaders
  • Establish long-term forms of cooperation
  • Estimate the relative value of your investment
  • Develop a successful KOL management program
  • Inform and advise your internal colleagues

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Venue

Röntgenstraße 6, 53177 Bonn (near Cologne) in Germany
Location Download    Map Download

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Methodology

Our workshops are energising learning experiences where you update
your practical skills and your professional know-how emphasising:
  • Solutions: Original insights using real-life case studies
  • Results: Recommendations for maximising your impact
  • Success: Practical tips for effective implementation.

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Netzwerken  Style

Informal style. Casual attire recommended.

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You Receive the Best from Günter's Writings


Zeitschrift Published Articles
Articles and columns in journals and newspapers


Flyer Flyer: Succeed with Know-How
Making Marketing Work For You


Buch Book "Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business", Gower Publishing, London (Your personal copy and a CD is included)



Buch Book "Erfolgreich im Pharma-Marketing", Second edition, Springer Science+Business (Succeed in pharma marketing)



Buch Book "Erfolgreich als Medical Advisor und Medical Science Liaison Manager", Springer Science+Business (Succeed as Medical Advisor and Medical Science Liaison Manager)


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Course Leader

Günter Umbach, M.D., is a board-certified gynecologist, a former research fellow at the University of Texas, a Senior Associate of Management Centre Europe, a guest lecturer at several universities and a professional member of the Global Speakers Federation and the Institute of Management Consultants USA.

Clients in twelve countries include pharmaceutical and medical device companies as well as advertising agencies, clinical research organisations and communication firms. They profit from his experience as medical advisor, medical director and marketing director in the pharmaceutical industry.

Interviews, articles, videos, and three business books published in three languages illustrate how to benefit from scientific data, strengthen your brand and succeed in the healthcare market. For free tips, please visit www.umbachpartner.com

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Participants



The course is limited to five participants. This ensures a dynamic, interactive workshop.

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Additional Options

This program is also available as
  • Customized in-house seminar
  • Personal consulting session
  • German-language event

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Certificate

Each participant will receive a certificate.

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Time Schedule

Coffee: 08:45 - 17:00
Official Workshop: 09:00 - 17:00
Option for informal discussion: 17:00 - 18:00

Snacks, coffee, lunch and refreshments are included.

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Your Investment

  • 1000 (one thousand) Euro
  • 600 (six hundred) Euro for every additional participant from the same company
  • Add VAT

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Reserve Your Place Now

Join us for an intensive program of professional improvement
Click here to register online